Without this value, users will have to type "joe@europe" and "annie@japan" (or "europe\joe") by themselves.
This field must be the full user principal name with domain name, like "joe@europe.contoso.com", or a LDAP-style distinguished name, such as "CN=Joe Chin,OU=europe,DC=contoso,DC=com".
In case you are using DN in the bind, Active Directory requires that the following ten characters are escaped with the backslash "\" escape character if they appear in any of the individual components of a distinguished name.